Founded in India (1992), we expanded to Thailand (2005) and Bali (2021) before establishing our London global headquarters in 2025. Each location enriched our design philosophy while maintaining core values of craftsmanship and authenticity.
For over three decades, iTruWin has combined traditional craftsmanship with contemporary innovation. We source ethically and craft meticulously, ensuring each piece reflects heritage and quality. Our collections celebrate timeless elegance for every occasion worldwide.
At iTruWin, we create jewellery that transcends trends — inspired by elegance, rooted in vintage charm, and defined by classic craftsmanship.
Each piece honours tradition with 925 sterling silver foundations, hand-set stones, and designs that transcend trends. For those who treasure enduring beauty over fleeting fashion, we craft wearable legacies – where every curve whispers history and every stone carries intention.
Our London atelier unites global artistry: Indian precision, Thai grace, and Balinese soul.
Each piece honours vintage aesthetics with hand-finished sterling silver, ethically sourced stones, and heirloom-quality craftsmanship.
iTruWin exists at the intersection of audacity and tradition. Our ateliers unite European goldsmithing rigor with the soul of Eastern gemology, transforming ethically sourced Colombian emeralds, Burmese sapphires, and South Sea pearls into kinetic art. Each commission carries dual signatures: the artisan’s hand and the client’s personal narrative. We don’t follow trends; we crystallize cultural moments into wearable archives for generational stewardship. When you wear iTruWin, you become heir to a dialogue between continents and centuries.
- Globally inspired, locally crafted luxury pieces
- Created with ethically sourced 925 sterling silver
- Designed for elegance, durability, and personal meaning
- Small-batch collections to ensure exclusivity
- Trusted by customers who value story, style, and substance